The use of mobile is growing globally, and it doesn’t seem to decrease any time soon. During the last year alone, there were over 3 billion mobile internet users. With these increasing numbers, it’s no wonder new mobile apps are regularly developed with new features. Each day with new applications, entrepreneurs, bloggers, and other self-made professionals are creating an Email Marketing Strategy for mobile applications.
Ultimately, mobile is more trendy- it’s a useful approach to stay connected and relevant. As individuals develop connections with one another using technology, organizations need companies to need a constant approach to stay in touch. This can be achieved through appropriate planning and strategies are vital in mobile app development for the success of an app.
Role of Email Marketing in Mobile App Development
Email Marketing is an innovative kind of direct marketing, where you can communicate with app users through electronic mail or Best Email Marketing Service. In simple words, any email that you send to your app user is email marketing. In this type of mail, persuade the users to download and user your app. The key purpose of email marketing is to build positive and strong connections with your customers. Thus, it drives to use an app, which turns to app user’s loyalty. Nowadays most mobile app development companies use email marketing in driving app downloads. This has assisted such developers to deliver successful apps to the market.
Any email sent to the potential clients to do business is known as email marketing. Email Marketing is any activity by the businesses of sending emails to the customers for the commerce purpose.
There are two types of email marketing:
These emails are linked to the business emails that are triggered because of the previous contract between the customer and business. They are used to create a connection between businesses and customers. A transactional email can be in the form of an email recognizing a customer for a profit or can be approved an order made by the client, or it can be for a password reset or a sales voucher. These are the emails that provide more details about what they generated. Apart from these, it can also be used to improve sales because such emails also carry promotional messages related to other products.
These emails are not preempted by the performance of the customers. Direct emails are purely for promotional objectives. These emails could be sent to those customers who have entered their emails during their previous purchase or who subscribed to the mailing list. In many cases, some of the businesses purchase or hire an email list and forward promotional messages to them. But this is the wrong approach because it will make customers irritate and they can unsubscribe the channel.
Email marketing is one of the powerful Email Marketing Strategies available. If your business has not begun using email marketing to earn sales and develop connections with customers, then its time to start. Following are some reasons why mobile app development companies should use email marketing :
Low cost With Huge ROI
It is affordable to use Email Marketing Strategy in mobile app development to increase awareness. The fact is; Email Marketing is a cost-effective approach as it only includes printing cost, promoting cost or mailing charge. Whether you do it yourself or you use Best Email Marketing Service, it cost almost nothing. So, it is preferable to use Email Marketing during the entire cycle of mobile app development. This helps you to drive more potential users at a low cost with amazing results. Researches show that, if you spend on email marketing, you get around $40 equivalence of ROI.
Best Email Marketing Service uses special software that enables the email sent to be tracked and monitored easily. Mobile app development has a whole idea of how many links have been clicked. It lets businesses to make quick changes when it is seen that emails are not working as completely as they should. Email marketing is the only channel where you can track and monitor your activities and modification easily.
Email Marketing creates awareness of your app to engage more downloads. The fact is; this is a unique Email Marketing Strategy that addresses the inherent troubles of non-target campaigns. With email marketing, you send emails to your selected viewers. Actually, by splitting your email contact, you can track the users who see your email. As you easily target potential app users using relevant demographics, this makes your messages to reach to targeted customers. This leads to a higher conversion rate in the form of app downloads and use by your target audience.
Also Read: Top Benefits Of Email Marketing For Small Businesses
Easy to share
Many emailing software companies include social media sharing buttons into their emails, offering the customers the capability to share suggestions with their friends, family, and followers who may be engaged. This serves to create a multiplier effect and can largely enhance sales. In parallel, other marketing channels rarely give the ease of sharing as email marketing does.
Ease to Measure Results
You cannot overlook the role of analytic in gauging the success of your Email Marketing Campaigns. Unlike email marketing, traditional marketing tools deliver theoretically and expected results. With Email Marketing Strategy, you get correct and important metrics. It gives metrics such as open rates, retention rates, and click-rates. This provides you insights into the benefits and actions of app users. Email marketing assists you to monitor and fine-tune information received from app users. This is so it is an essential part of app development for most top app development companies.
Statistics show that people will begin only those emails on their phone which are well optimized. Thus the style of writing an email matters a lot. Many templates are more specialized and ideal for mobile applications. With a small investment in Best Email Marketing Service, businesses can get a great return on investment. This helps to generate a multiplier effect and can amazingly enhance sales.