Digital Marketing is all about moving parts- Social Media, SEO, Marketing Automation, and PPC. New techniques, technologies, and changing algorithms of Google and Facebook that keep several digital marketing teams on their toes. Our job is to stay updated with upcoming Digital Marketing Trends so our marketing campaigns stay useful.
Information sharing is more convenient than it ever has before, now its much easies to create product awareness or promote services. And as the internet is such a great platform that can be utilized to create ROI, spending in Digital Marketing Services cannot be ignored.
According to a recent survey of eMarketer, “worldwide digital ad spend is predicted to reach over $375 billion by 2021.”
To assist you to beat the competition in the upcoming year 2020, We’ve listed top Digital Marketing Trends to watch out:
Digital marketers now can’t ignore voice search, you know why? Almost 55% of households are predicted to own smart speaker devices by 2022, hence optimizing your content for voice search requires to be a preference in 2020. This makes voice search one of the biggest Digital Marketing Trends of 2020.
Social Messaging Apps
Yes, social messing apps have been around for a while, but the year 2020 will see more and more brands using messing apps to attract customers and interact with them. Apart from these, messaging apps support for customized marketing, but it’s also accessible to have direct contact with your business.
Already major of the brands are undergoing practicing monetizing messaging apps and many customers are directly paying for the products using messaging apps. Now sending and receiving money is much easier.
Chatbots Take Off
Several companies will keep using a chatbot, they’re powerful software programs that communicate with website visitors and customers. Chatbots interact directly with the audience viewing the website and can address their queries in real-time. Chatbots either use chat windows or verbal interactions to assist web users to discover what they’re looking for.
Hiring a resource to observe and interact with visitors on your website can be costly, but chatbots save charges by solving questions on your behalf. And finally, customers perform to welcome the customized service and getting their questions answered.
Increased Use of Artificial Intelligence
The name “Artificial Intelligence” is exactly how it sounds; it refers to robots or machines having the ability to work like humans. AI uses a combination of different features such as chatbots and voice assistants to quickly find answers.
For instance, Alexa and Siri are voice assistants that provide excellent customer care. Just like a human, they can take orders from the users and work behind the scenes on their behalf.
Also read: Top Social Media Strategies To watch in 2020
Enhanced Use of Artificial Intelligence
The name “Artificial Intelligence” is specifically how it appears; it relates to machines or robots having the capability to work like humans. AI utilizes a blend of different features such as voice assistants and chatbots to discover answers quickly. For example, Siri and Alexa are voice assistants that offer the best customer care. Just like a person, they can take orders from the users and work behind the scenes on their side.
Companies use Digital Marketing Strategy to promote their products, but have you ever seen an online ad that was straight-up irritating or had nothing to do with you? Not only do online customers prefer to ignore these ads, but they may also end up hating the product and doing everything in their ability to stay away from the brand.
According to Forbes magazine “Powerful digital connection, irrelevant ads or brands that keep on barraging people with their unnecessary ads will be overlooked by 49% of people. ”
Original and New, interactive content will improve your brand from within the noise. 91% of consumers are looking for more interactive content when they’re purchasing online. So, shoppable posts, 360-degree video, AR/VR, quizzes, and polls should be the next addition to your content marketing strategies for the coming year.
Right now, only a few businesses are practicing some form of personalization. And big amalgam like Amazon is now doing it fully.
This family name developed their large internet business by examining consumers’ behaviors and developing products based on theories and the user’s past shopping history. It demonstrates products that a person may be drawn in by placing forth related or equivalent products in a References tab, and Amazon decided that these upsell strategies businesses in getting more business.
Personalization is the infinity of Digital Marketing Trends Nowadays, it’s what customers require…one study also shows that 79% of consumers feel frustrated if the content their explore isn’t customized to them.
The video was a Digital Marketing Strategy must in 2019 and it will proceed to be one in 2020. Moreover, joining videos to your social networks and on your site, live videos on Facebook Live and Instagram Live get viewed 3X longer than videos that aren’t live.
For many years, Influencer marketing has been around and, it’s not going away any time shortly. Influencers practiced to be large figures or “internet celebs” with tens of thousands of supporters but now, businesses are adapting to people with much a shorter social media audience to be influencers. Leveraging powerful people on social media enables you to reach their readers with a voice that they believe.
You can discover influencers by viewing for people who arrive at your target demographic and then sponsoring them as a brand back. Brands that leverage influencers to expand their message see an ROI 11X higher than they do with other Digital Marketing Strategy.
Yes, Content is still king! The content shows your expertise to potential customers, supports your website’s SEO and can assist you to produce a personality for your brand. In 2020, focus your efforts on generating interactive video and content.
Digital marketing is continually growing and we believe the above ideas and tactics are going to be huge game-changers in 2020. What do you think? What Digital Marketing Trends are you predicting for 2020?