Recent survey of Global Market Insights report that 2024 the global market of AR in the retail industry will surpass $8 billion.
Augmented Reality has emerged as the key technology for retailers for their monotone stores and physical outlets. AR comes with all the power to provide a high level of quickness and liveliness to physical stores because the audience has in an e-store such as checking hundreds of products, putting them in the wish list and then building the last list to purchase the preferred ones of them. AR technology for a physical retail store goes a step further and lets clients try clothes virtually.
AR technology is the outcome of the constant digitization revolution that is now touching almost every element of our result. One of the biggest examples of this revolution is Smartphones. Retailers have learned that Augmented Reality Campaigns can change the way physical retail outlets and online retail stores are working today. Let’s have a look:
Offering exciting new store expertise with the use of AR Services
Retailers owning physical shops are considering the disruption generated by online shopping sites to community shopping places. Years ago, the same audience shopping places were viewed by a heavy crowd to discover different products. Now they do not that much amount of crowds. In outcomes, physical stores have little sales in the judgment of the past.
Still, people are doing shopping; it’s not that people have stopped buying. But they prefer it online. More and more people are showing importance in shopping online in the evaluation of visiting physical stores. There are some aspects contributed to this ruined situation. Some of them are shown below:
- No or least interactivity
- No engagement with customers
- Long waiting queues at billing counters
Most of these problems can simply be solved with Augmented Reality Solutions. Let’s have on current use cases where augmented reality and mobility can assist a customer enjoys a smoother shopping experience.
Nova goes to a store where she gets to know that if she downloads the AR app of the store, she will have an amazing shopping experience.
Now she downloads the app and enters the store, but soon she notices that all salespersons busy in attending the other shoppers. This is where she uses the AR apps from her Smartphone and begins products scanning to get information about each of them.
If she wishes a pair of jeans and put in them to the cart, the AR app authorized with the AI capabilities suggests t-shirts or shoes that will go with the jeans.
When she clicks on a matching t-shirt or shoe pair, the AR app shows her how she can make the precise location in the store where she can choose these products. Also, the app lets users make payment during the app itself. This will assist a customer shop and checkout from the store without waiting in a long payment counter queue.
With AR Services, tedious processes like discovering the right match of a buy product, locating a product in a big store, and standing in queues for numerous actions to make a payment, can be avoided. Physical stores can be converted interesting and busier once again.
Augmented Reality for E-commerce
Augmented Reality is also helping e-commerce stores. The spotlight of applying the technology to e-commerce stores is to take the virtual purchasing of products close to physical purchasing knowledge.
People shopping online are not completely pleased with e-commerce apps they utilize. It’s almost a one-sided practice. They cannot try a product then and there to elevating returning it later which is doubtlessly a development longer than purchasing the product and then getting it delivered. They aren’t confident about the product size which may differ from brand to brand. They are also confirming whether a particular color will ensemble them or not.
There are some things e-commerce stores still need for. But the augmented reality can begin most of these issues quite intelligently still without losing the true sense of the procedure.
Let see Nova story again. Below are some of the use cases that Nova will practice with utilizing an AR-enabled eCommerce mobile app.
Nova is looking to buy a sun-glass online, but she is neither sure with the edge and its color nor with the volume that will match her face. Thank god the brand she looking to buy already has a mobile app with the AR feature that lets people take their image and apply any sun-glass from the store app. The app looks after the size of sun-glass when nova regulates it on her photo in the app.
Nova likes makeup and, she purchases it online. Generally times, the beauty products she purchases online do not revolve out to be of her alternative as she cannot try them before purchasing. But then she discovers an app that allows her to apply lip color nearly on her image.
She immediately downloads the app and clicks a photo of her. Then she tries lots of colors on her image and chooses which color is going with her.
This is how nova can virtually have a smoother and more real practice of online shopping as the technology of Augmented Reality.
Wrapping up
Already Augmented Reality Solutions has got the wished momentum. Businesses know that how they can offer a better practice to keep attracting clients in their e-commerce stores and physical shops.
