UNWTO predicts that worldwide international tourist arrivals (overnight visitors) raised 6% to 1.4 billion in 2018
Travel is one of the industries that have tremendous development potential. Travelers are more price-sensitive and demand a better travel experience than before. The travel agents and operators are gearing up to meet this challenge and are included in an aggressive competition to offer better and more customized service to completely manage client requirements. In view of such a situation, one would consider spending on technology would be a priority for travel companies. This is where CRM Management System comes into the picture.
Customer Experience, Engagement, and Retention
Nowadays, the entire travel industry is about building a close harmony and personal connection with consumers by customizing their promotional activities and services. However, traditional incomes such as websites and email campaigns can only go so far in developing a loyal customer base. Strong social media strategy can assist distinguish you from your rivals.
A recent survey was done by one of the travel and tourism states that their travel plans were affected by friends’ posts on that platform. A well-planned social media strategy joined with CRM Management System can assist travel executives to generate content that suits the practices of and brings their customer base. For instance, CRM services can assist to develop a huge customer database to provide a tap to email newsletter campaigns, while also securing they don’t end up in the spam folder of their clients.
Reliability and Responsiveness
The reliability part is one of the bases of the travel industry. Standard approaches of data entry in an Excel sheet, for example, have greater chances of human error. Such errors can build distrust and possibly start to lost sales.
A survey by Light speed Research, 62% of customers read feedback online and feedback boost visitor browsing time on travel websites between 50 and 100%. Furthermore, the reviews must be now across all platforms as if they are now only on the company’s website, it raises doubts about the reliability of these reviews.
Research by Industrial Performance Group Inc. revealed that salespeople use 23% of their time fixing mistakes, seeking information and providing information over the phone. Manually customizing a trip plan is time-consuming and travelers end up investing more time on managing tasks than now assisting clients to plan their vacations.
A CRM system can assist salespersons access customer history and prior communications which can assist know the customer instantly. A robust CRM system can create quotes faster and help score over competitors.
Mobile adaptation in the travel industry is especially high connected to other industries, with about one-third of e-commerce companies now being done on tablets, mobile phones, and other handheld devices. As per the survey, 88% of people indicate shopping more if they can obtain real-time information on their Smart devices.
The majority of the bookings in growing markets also occur on mobile devices, so a travel agency requires to have a mobile-compatible software to follow up with this aim of miniaturization.
Optimized Booking Management
Many travel operators still do not own the usual tools for improved booking management, which hinders the performance and functionality across an agency’s whole value chain. The faster travel operators can deliver quality searches and full bookings and the more responsive they are to interruptions, delays and cancellations, the higher will be their profit in terms of record sales from travelers and encouraging customer engagement.
For improved booking management abilities, travel operators can obtain important insights into the buying guides’ behavior of customers, which will assist them to change their service offering thus to create a higher Return on Investment (ROI).
Increasing prices and competition
The businesses of travel operators are growing more controlled only by the pricing, where the competition has shifted its focus towards delivering affordable travel packages, which can likely lead to a reduction in the quality of travel experience. A Travel Management CRM Solutions can assist businesses to maintain increasing costs.
It lets you estimate the expense justly perfectly and cut down on needless expenses. This lets businesses to give customized tour packages for each customer section. It is also reasonable to automate the production of unique customer bills done by a rate contracting system.
To conclude, a CRM Management System offers several benefits for travel operators and tour agencies, such as better differentiation and targeting abilities, marketing strategies support and enhanced communication.