It’s because you’re not following online sales funnel that has been proven to be the ideal tool for lead generation for a decade. The approaching written content can bring many benefits for a company and one of the benefits is the one that everyone needs the lead generation. Survey of Content Marketing Institute state that: only 9% of businesses consider their content marketing effective. Unfortunately, when you deem that content cost 62 % less compared to traditional marketing and generates three times as many leads. So if you’re looking to reach your goals, you’ve to overcome these challenges through Content Marketing Strategy which helps to boost lead generation. To help you to develop and implement a plan that delivers results you want, below are the tips to increase the lead generation:
Define KPIs
Initially to generate an effective Digital Content Strategy is to define the goals. You must aware of what you want to accomplish and in this scenario, it is lead generation. Lead generation as a set target, you have to define whether you need to get more sign-ups, more contact forms filled inquiries or something else. The KPIs will assist you to push your content marketing strategy.
Choose Content Types
When anyone talks about the content the only thing comes in mind of people is the text-based content, but this is not fact. The best content marketing company usually gives importance to the usage of different type of content such as infographics, video, images, blogs & guest post and so on. For every business the content choice is different and it has to be defined based on the targeted audience.
Describe Your Audience
To write effective content and to create the most successful Digital Marketing Strategy, you have to first define the type of your audience i.e. Age, gender, income, profession, education, purchasing motivators, geography, etc. All these factors will assist you in generating buyer persona that will lead your efforts in the proper direction.
Classify Content
According to the defined Content Marketing Strategy, write content and classified it. The platforms to classify content have to be selected strategically. Generate a content calendar to send various types of content at the right time and on the right platforms. Apart from these, you can use automated and manual ways to classify your content. Go for some paid campaigns to boost the reach of your content.
Gauge Results
Since you have successfully implement your Content Marketing Strategy, this is the time to gauge the results. There are plethora of tools that can be utilized to check the work of your digital content strategy. Now compare the results with the KPIs you seen above to measure the power of your content marketing strategy.
Wrapping Up
To wrap up, these are some of the tips that can assist you with generating leads through Content Marketing as important part of your marketing funnel. Not all the tips may be suited for your business but some of them might be just ideal. As long as you respect the basic rules of Content Marketing Strategy and create content that’s both fun and can tell us something new, you’ll be just okay.
