What if I lose any valuable assets such as conversation and traffic?
This question stuck you in the migrating process. To answer this question, we have created a guide that helps to migrate the website safely.
Find Your Brand Mentions
To take your re-branding efforts in the proper direction, you have to start by describing all third-party websites that mention your brand name. You have to reach them to do the required to show new brand components. Use a tool like Pitchbox to locate brand mentions online.
Set up a Development Environment
For the new brand name, you must be going through web development. For this, set up a separate development environment to enable your developers to design the new business website. Make sure not to make changes on the current website as it leads to unwanted errors which will disconnect active visitors. Therefore, the best Digital Marketing Strategy is not to touch the current website until your new website is ready for roll-out.
Know Best Performing Web-pages
You can use any website analytical tool to know which pages are producing more leads, more engagement, and more sales. You require to ensure you don’t fail those big and well-performing pages. Opt for analytical tools such as Google Analytics to review this. For Google Analytics, go to the overview option in the behavior section from the right sidebar. It will display the top 10 performing pages of the last 7 days. To see the performance report of 3-6 months, change the date from the top right corner. Also, show the top 100 pages by choosing the value from the bottom of the screen. This will provide all different metrics to decide which pages are your treasure performers.
The best Digital Marketing Strategy as per the re-branding process 2020 is migrating these pages to the new site.
Add Redirections
You have to redirect your old website to a new website with 301– Permanent redirection, but it is tough. Before commencing this method, analyze internal redirects and 302 – Temporary Redirection. You require to take care to ensure the complete method is smooth. Furthermore, all pages require to be redirected to the related pages on the new site. You can take the advice of a specialist in the rebranding process in 2020 to take care of this technical perspective.
Transfer Conversion Strategies
When you’re making a digital marketing strategy for your new website, you have to keep better performing details of the old website in mind. For instance, if some size CTA buttons operated better than others, then you should use it on the new website also.
Conclusion
Unfortunately, there’s a lot of work involved in Business Branding. That’s why many businesses are opting for Business Branding Services. Though, once you know what you require to do and place a Digital Marketing Strategy to make it occur, you can define the hit that you’ll take in sessions of traffic and conversions.
